Overview
Goliath Games Studios is a video game development studio requiring a new studio logo, along with a UI design concept for their digital platform to serve as both a storefront and a gaming hub.
The objective was to create a cohesive brand identity, along with an intuitive UI that caters to gamers seeking to purchase, download, and play their favorite games.
The objective was to create a cohesive brand identity, along with an intuitive UI that caters to gamers seeking to purchase, download, and play their favorite games.
Logo / Branding
For the Goliath Games logo, I wanted to create something simple, yet memorable that will also capture strength and character. The mark is built around a pixelated “G” paired with its mirrored counterpart, creating the impression of a strongman/goliath.
The whole logo feels playful, yet solid, perfectly reflecting a brand named Goliath Games. The pixel art style also ties back to the gaming world, giving it a nostalgic feel.
It’s a minimal design, but sometimes less is more, and this design tells the story perfectly visually without being overcomplicated, which I think works well for a video game studio looking to stand out in the market with a strong, unique identity.
User Interface Design
The UI was crafted with a focus on user-centric design principles, and key features include:
Homepage: Showcases featured games, new releases and promotional content, along with a launcher download button in a visually engaging layout;
Game Library: Allows users to browse and search for games with ease, incorporating filters and categories for streamlined navigation;
Game Detail Pages: Provide comprehensive information, including game details and information, screenshots and purchase options.
The UX design itself emphasizes clarity, responsiveness, and accessibility, while also putting into focus the unique visual identity of Goliath Games. The UI ensures a seamless and smooth user experience across all Windows and iOS devices.
Created using Adobe Photoshop, Illustrator, Figma.
